Central Moral Problem Connected with Advertising Literature review - 2

Central Moral Problem Connected with Advertising - literature review ExampleThe past president of US, Thomas Jefferson has said that Advertisements contain the only truth to swear on a newspaper and a noted British author H. G. Wells saw publicize as legalized lying. (Azcuenaga,1997). These two views are contradictory to each other and actually, since long back, there are unalike perceptions and views active advertisement. Moral Problems and Advertising There are many examples of unethical tactics by advertisers utilize for dissimilar business gains and let us consider one example where you reach a stock certificate through viewing an ad and as soon as you reach store you get a message that all the items have been sold out and you are offered an inferior product at the comparable price or at an increased price. So this is clearly an example of an unethical technique apply misdirection and deception (Ethics in advertising, 2001). Advertising is a big business and millions o f pounds are spent on it every month and therefore some companies try all sorts of tactics and sometimes these tactics great power be illegal or immoral (Ethics in advertising, 2001). Unfortunately, in todays world, it is becoming to a greater extent and more morally degraded. In todays advertising use of pornography, use of women models, the hype about the business and business autonomy has become more important than to lure the customers. Use of women in advertising Images of female bodies are everywhere and women and their torso parts sell everything from food to cars (Beauty and body images in the media, n.d.). now in the todays advertising new and younger, taller and thinner females are being portrayed and various women magazines are advertising various weight loss ads urging that anyone can lose twenty pounds (Beauty and body images in the media, n.d.).